Privacy Policy

Effective Date: February 23, 2026
Website Type: E-commerce

403auction.com and bid.403auction.com (the “Site”) are owned and operated by Principal Liquidators Inc. (“we,” “us,” or “our”).

Contact Information:
Email: online@403auction.com
Address: 2-80 Westcreek Blvd, Brampton, Ontario, L6T 0B8, Canada

Purpose of This Privacy Policy

This Privacy Policy explains how we collect, use, disclose, and protect your personal information when you use our Site. It also outlines your rights and choices regarding your data.

This Privacy Policy applies in addition to our Terms & Conditions.

Consent

By accessing or using our Site, you consent to:

The collection, use, and disclosure of your personal data as described in this Privacy Policy; and
Our use of cookies and similar technologies.

If you do not agree, please discontinue use of our Site.

Information We Collect

Data Collected Automatically

When you visit our Site, we may automatically collect:

IP address and approximate location;
Device, browser, and operating system details;
Pages visited, links clicked, and content viewed;
Date, time, and duration of your visit.

Data You Provide Voluntarily

When you interact with our Site, you may provide:

Name, age, and contact details (email, phone number, address);
Account registration details;
Payment information;
Form submissions (e.g., contact forms, email subscriptions).

How We Use Your Information

We use personal data only for purposes that are reasonable and necessary, including:

Account & Identity Verification: Ensuring secure access to your account and preventing fraud.
Order Processing & Payments: Facilitating transactions and managing your purchases.
Customer Support & Communication: Responding to inquiries, sending alerts, and providing updates.
Marketing & Promotions: Delivering tailored advertising and promotional content (with your consent where required).
Analytics & Site Improvement: Understanding site usage and improving functionality.
Risk Management & Compliance: Meeting legal obligations and protecting our rights.

Sharing of Personal Data

Employees

Your data may be accessed by employees or contractors who require it to fulfill the purposes above.

Third Parties

We may share data with trusted service providers, including:

Payment processors (to securely process transactions);
Marketing agencies and analytics providers (to improve advertising and customer experience).

Shared data may include:

Payment details, billing/shipping information
Targeted information for remarketing campaigns;
Demographic and marketing-related information.

Other Disclosures

We may disclose data if required:

By law or legal proceedings;
To protect our legal rights;
During a merger, acquisition, or sale of assets.

We do not sell your personal data.

Data Retention

We retain personal data indefinitely in order to:

Comply with legal and regulatory requirements;
Maintain accurate business and transaction records;
Resolve disputes and enforce agreements; and
Protect against fraud or misuse.

If you request deletion of your data, we will evaluate your request but will likely be obligated to retain information for compliance and record-keeping purposes.

Data Security

We take commercially reasonable measures to safeguard your information through technical, administrative, and physical protections. However, no system is 100% secure, and we cannot guarantee absolute security of your data.

Children’s Privacy

Our Site is intended for users 18 years and older.
We do not knowingly collect data from children under 13.

Cookies & Tracking Technologies

We use cookies and similar technologies to enhance your browsing experience.

Types of Cookies We Use:

Functional Cookies: Remember your preferences and settings.
Analytical Cookies: Help us understand how visitors use our Site.
Targeting Cookies: Deliver personalized advertising and track campaign performance.

You may disable cookies in your browser settings, but some features of the Site may not function properly.

Updates to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or for legal compliance. Updates will be posted with a revised “Effective Date.” If significant changes occur, we may notify you by email or other prominent notice.

Contact Us

If you have questions, concerns, or complaints about this Privacy Policy, please contact our Privacy Officer at:

Email: online@403auction.com
Address: 2-80 Westcreek Blvd, Brampton, Ontario, L6T 0B8, Canada

ONLINE AUCTIONS

ONLINE LIQUIDATORS